Email Marketing and Segmentation Specialist

Remote/Work-From-Home & Candidates should reside in the Central or Eastern Time Zone

About Us
Solution Tree delivers comprehensive professional development to schools and districts around the world. We empower K–12 educators to raise student achievement through a wide range of services and products including educator conferences, customized district solutions for long-term professional development, books, videos, and online courses. When you join Solution Tree, you join a highly regarded team that is dedicated to providing quality and excellence in professional development. Guided by our mission, vision, and values, our team is united under one goal – to transform education worldwide to ensure learning for all. If you have the passion and skill to help further Solution Tree’s mission, we want to hear from you.

Employees Enjoy

• Innovative, team-oriented environment
• Working with leading voices and rising stars in staff development
• A compensation package that includes competitive pay and benefits such as medical, dental, and vision insurance plans, 401k, paid time off, and more.
• Doing work that matters

Summary of Essential Job Functions
We are looking for a detail-oriented and tech-savvy Email Marketing and Segmentation Specialist to join our marketing team. In this role, you will support the execution of email marketing campaigns and customer segmentation efforts, helping to deliver personalized and impactful content to our audiences. Your work will directly contribute to the success of our marketing initiatives, driving customer engagement, retention, and growth.

Key Responsibilities

• Email Campaign Support: Assist in the planning, execution, and optimization of email marketing campaigns, including promotional, lifecycle, and automated emails.
• List Management & Segmentation: Create and manage customer segments based on demographics, behaviors, and engagement data to deliver targeted and relevant content.
• Testing: Set up and analyze email templates testing for subject lines, email content, and send times to optimize performance and improve email metrics.
• Data Analysis & Reporting: Track email performance metrics (e.g., open rates, click-through rates, conversion rates) and provide insights for campaign improvements.
• Marketing Automation Tools: Use email marketing and automation platforms to create workflows, manage lists, and execute campaigns.
• Collaboration: Work closely with the marketing, design, and content teams to ensure email content aligns with brand messaging and campaign goals.
• Customer Journey Mapping: Assist in developing customer journey maps to identify and fill gaps in the email communication strategy.

Position Type
This is a full-time position. Days and hours are typically Monday through Friday, 8:00am to 5:00pm Eastern time.  Occasional evening and weekend work and travel as job duties demand. 

Travel
In-person attendance is required at quarterly departmental meetings, company events, and the annual corporate retreat (which typically takes place in January each year).
 

Required Education and Experience

• Bachelor’s Degree
• 2+ years of experience in email marketing, digital marketing, or a related role
• A data-driven mindset with a strong understanding of segmentation, A/B testing, and email performance metrics
• Knowledge of ABM (Account-Based Marketing) strategies
• Familiarity with content marketing and SEO best practices
• Experience utilizing Salesforce and/or Pardot preferred
• Basics in HTML and CSS knowledge required
• Attention to detail and meticulous in campaign execution, list management, and quality assurance
• Ability to analyze data, identify trends, and translate findings into actionable insights.
• Strong written and verbal communication skills, with the ability to work collaboratively across teams.

Remote Work Environment and Personal Obligation Management
As a remote-first company, we are committed to providing our team members with the flexibility to work from anywhere. However, to maintain our standards of excellence and ensure uninterrupted productivity, we have specific expectations regarding the remote work environment.
Dedicated Workspace: Employees are expected to establish a dedicated, quiet workspace that is free of distractions. This environment should be conducive to professional activities and mirror the focus and privacy one would expect in an in-office setting.
Personal Obligations: While we recognize the challenges of balancing professional responsibilities with personal obligations, including childcare, we rely on our team members to manage these aspects effectively during work hours. It is essential that personal obligations do not impede work commitments. Employees are responsible for arranging appropriate care or support to ensure they can dedicate their full attention to their work tasks without interruption.
We believe these practices are key to fostering a productive and respectful remote working culture, where every team member can contribute their best work. We evaluate candidates based on a holistic view of their qualifications, including but not limited to their skills, experience, and education. Our goal is to offer a competitive compensation package that reflects the value we believe each employee brings to our team. The final salary for the position will be determined after a thorough evaluation of the successful candidate's relevant qualifications in relation to our compensation structure, which is designed to reward contributions and performance.

Our Company's Rooted Commitment to Attractive Benefits

• Employee Discounts
• Paid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar)
• Employee Assistance Program (EAP)
• 401k Retirement Plan with Employer match
• Health Insurance Plans (medical, dental, vision)
• HSA and Flexible Spending Accounts (ie. childcare and many more)
• Employer-paid Short-Term Disability (STD) and Basic Life Insurance. 
  • Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D
• Compliance with FMLA and state-specific leave laws for necessary time off

Request for Reasonable Accommodation:
If you need a reasonable accommodation to fulfill an application due to a recognized disability under applicable law, kindly email [email protected]. Please be aware that this email is intended solely for responding to specific requests for assistance related to completing the application as an accommodation for a disability. Other inquiries will not be addressed.

Disclaimers:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Solution Tree is an Affirmative Action - Equal Employment Opportunity Employer.