Head of Growth & Performance Marketing
Wing Assistant
Full-time
Remote
Canada
About Us
Wing is seeking elite talent to join M32 AI (a subsidiary of Wing, backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for SMBs globally, with an initial focus in the US.
Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.
If building a marketing function from 0 to 1 is your thing, you’re in the right place!
Overview
We're hiring a Head of Growth & Performance Marketing to take the lead across acquisition, funnel optimization, and growth experiments.
This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.
Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If this sounds like you, we’d love to talk.
You Will Own
- 1. Performance & Growth Marketing
- Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms
- Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization
- Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement
- Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers
- 2. Landing Pages & Conversion Rate Optimization (CRO)
- Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention
- Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
- Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates
- Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion
- 3. Creatives & Copywriting
- Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
- Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)
- Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach
- Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut
- 4. Lifecycle, Email & CRM Automation
- Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
- Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value
- Design personalized drip campaigns based on behavior, usage, and funnel stage
- Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns
- 5. Strategic Initiatives
- Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
- Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts
- Support hiring, documentation, and team processes as we grow
What Great Looks Like
- You’ve taken a B2B SaaS from $0 to $1–5M ARR
- You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
- You move from idea to launch in days, not weeks
Preferred Skills & Experience
- 5+ years in digital marketing with a strong focus on B2B performance marketing
- Deep understanding of marketing fundamentals, analytics, and experimentation
- Demonstrated ability to leverage AI tools to speed up execution
- Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
- Experience optimizing funnels and landing pages using CRO best practices
- Experience with email marketing platforms, influencer or affiliate campaigns
- Proven track record in SEO strategy, content production, and performance measurement
- Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
- Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
- Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools
Compensation
- The annual salary range for this role is CAD 130,000 - CAD 180,000 with performance-based bonus at the discretion of management.
What You Get
- Competitive salary
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Remote-first culture
- Work from anywhere
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
Hiring Process
- Intro call with Recruiter
- Practical challenge to assess your work quality and work ethic
- Final call with founders
- Offer